The Dermatologists Fighting Michigan's Skincare Misinformation

Skincare has never been more popular, or more misunderstood. As social platforms flood users with routines, hacks, and miracle claims, a group of Detroit-area dermatologists has taken on a second job: separating what works from what merely trends.

The misinformation flood

The doctors describe a steady stream of patients arriving with elaborate, often harmful routines assembled from online advice — over-exfoliation, ingredient overload, and products picked for hype rather than skin type. Undoing the damage, and the assumptions behind it, is now part of the practice.

"Half my job is convincing people to do less," said dermatologist Dr. Aisha Raymond. "The internet sold them ten steps when their skin needed three."

Evidence over hype

The response has been to meet patients where they are — some of these doctors post their own science-based content, competing for attention against the very influencers they're correcting. It's an uphill fight against a faster, louder feed. But in a field where the wrong routine can genuinely harm, Michigan's dermatologists have decided that staying quiet isn't an option.